Monday, February 7, 2011
Volkswagen; Darth Vader Kid is voted #1 superbowl AD
This commercial is about a young child, and his/her (most likely his) dark vader costume. The boy obviously has a huge immagination. He tries to move various things around his house with the "force." The force is the power Darth Vader has in the star wars movies to move objects without actually picking them up. This ad begins with the boy walking down a hallway, it then cuts to him inside of a laundry room trying to move the dryer. He then tries to move his dog, and then a doll. His Dad then drives home and gets out of a volkswagen, the boy stands in front of it and tries to move it as his Dad walks inside. His Dad smiles and presses the remote start. The child is so surprised because he thinks that he started the car using the "force." This commerical is cute and the target audience is car purchasers that are fond of kids or have kids.
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