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Monday, February 7, 2011

Super Bowl Ads

What is the company?
Chrysller
Who is the target audience:
Adults that purchase cars
What persuasive method used (humor, action, celebrity, human interest, etc.)?
action; human interest
How were camera shots and editing used to enhance the message?
quick and flashy; made the car look cool, made the city look cool

What is the slogan/message for the company?
imported from detriot; this is what we do
Was the message effective? Why or why not?
yes, it is motivating and celebraty
_________________________________________________________________________
What is the company?
Volkswagen

Who is the target audience:
Males 30-50; people with kids and into luxery

What persuasive method used (humor, action, celebrity, human interest, etc.)?
cute, quick camera shots, humor well known figure  

How were camera shots and editing used to enhance the message?
they were quick

What is the slogan/message for the company?
-

Was the message effective? Why or why not?
yes it was funny

___________________________________________________________________________
What is the company?
Doritos

Who is the target audience:
Anyone
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
it's fast and flashy
What is the slogan/message for the company?
Doritos bring things back to life
Was the message effective? Why or why not?

yes

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